TLJ Tracking for Bitrix24

From the Meta ad to the CRM card, with nobody typing

The lead fills in the form on your ad and the card is born complete in Bitrix24: answers, linked contact and company, campaign, ad set and ad on the card, and the right source in Sales Intelligence. When the deal is won, the conversion goes back to Meta.

Highlights

• The card is born ready: a single call creates the deal already carrying contact, company, answers and owner, so Bitrix24 automations fire on a complete record
• Real attribution on the card: campaign, ad set, ad, form and platform, with UTMs written so Sales Intelligence shows the right source
• Per-form rules: each form picks its pipeline, stage, owner, source and where each answer goes; anything without a destination becomes a comment and nothing is lost
• Contact and company created and linked together, reusing an existing company when the name matches exactly
• Conversion sent back to Meta through the Conversions API when the deal is won, with e-mail, phone and name hashed with SHA-256
• Spend, leads and cost per lead on the home screen and on the deal card, in the ad account's own currency